It’s happened to anyone who must do any modicum of public speaking. The person who schedules the talk says, “Send me over a bio and I will give it to the person who will introduce you.” Simple enough, at least it’s supposed to be! But when the time comes the introduction is usually botched, boring or both.
How one does the introduction determines how quickly the speaker gets his or her ideas off of the launch pad and to their destination.
It’s true of any introduction really. Introducing someone to another creates a connection between two people (or 200).
Proper introductions bring context. And context provides a backdrop to the communication which is about to occur. As such, it infuses it with meaning and emphasizes its importance. Context helps to bring what was in the background of the listener’s mind to the forefront.
More importantly, a good introduction gives credibility. Credibility shouldn’t be assumed, ever. Especially if the audience of one or more is unfamiliar with the person being introduced. This important credentialing helps to highlight their authority and empathy which in turn, solidifies the connection.
A relationship can’t begin, a sale can’t be made and a speech can’t be given without the right introduction.
Introductions really do matter. And the right introduction, whether in person, from the platform or in writing, can make all the difference.
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