I’m writing this while sitting in a hotel lobby waiting for a dinner appointment. In this hotel, a very popular organization is hosting a copywriting boot camp. They are a great organization that distributes some of the best content there is when it comes to copywriting.
There are hundreds of attendees hoping to jump-start their writing career. The part that most of them don’t want to hear? They simply have to market, sell, write and do it over and over again. Many of them I fear, are looking for that magic bullet, that incredible secret that will put them to the front of the pack and have people begging to hire them.
It doesn’t work like that.
It never does.
So much “how-to” information is readily available and much of it for free on Google and YouTube. You can also attend boot camps like this one, read books and subscribe to podcasts.
The problem isn’t more information. The problem is execution.
Why? It means long hours. It means rejection. It means work. It’s hard. Getting the information is the easy part.
Don’t fall into that trap.
Whenever you learn something new, as quickly as possible, list ten things you will do within 24 hours to apply it. If you can’t come up with ten then list at least five. If you can’t come up with five try another idea.
Then take that one and start. Then do another and another.
Not everything will work, but something will if you will “just do.”
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